marketing.
I’d happily spend most of my time making music, writing scripts and getting unnecessarily invested in how something looks, sounds or feels.
Unfortunately, there’s also bills. And apparently being an adult involves paying them.
So I found a useful place for my artsy-fartsy brain: helping businesses work out what makes them interesting, why somebody should care, and how to turn that into something commercially valuable.
The connection makes a lot of sense. Writing a film, making a song and building a brand all involve understanding people. What catches their attention. What makes them feel something. What’ll create a lasting impression.
Over years of freelance and in-house work, I’ve learned how to apply those instincts to business: finding a clear position, telling a believable story, and creating the work that helps people discover, trust and choose you.
01 - a creative’s gotta eat…
02 - a lot of hats. one head.
I’m a creative marketer and branding specialist with experience spanning independent local businesses, telecoms brands and project work for a global agency.
I can help work out where a brand should go, explain the thinking behind it, then write the copy, design the assets, shoot the footage and build the web pages that take it there.
Working in small teams has made me resourceful. Taking responsibility for a brand has taught me to connect that resourcefulness to a bigger picture: the audience, the business, the budget and what the work actually needs to achieve.
That gives me a useful range…
I can take ownership of a project, work alongside your existing team, or come in purely as a marketing and brand consultant.
If you already have someone doing the work, I can help them find a clearer direction: setting priorities, developing ideas, reviewing what’s being produced and helping everyone understand what it’s supposed to achieve. You can bring me in for a fresh pair of eyes, a particular challenge or regular guidance.
A few places I’ve put that into practice:
circle.cloud & Yo Telecom - creative thinking in a technical industry.
At Yo Telecom, I progressed from Marketing Assistant to Marketing Executive, connecting creative delivery with wider business goals. At circle.cloud, I progressed to Brand Manager, leading company-wide brand output and helping shape a more distinctive, human voice in telecoms. It meant finding something meaningful to say in a sector where the products and promises can sound remarkably similar.
Morgan - making one shoot work harder.
I joined Morgan’s furniture-launch shoots to introduce video alongside their existing photography. Working around the products, people and locations available, I created product footage and behind-the-scenes content for social, web and launch marketing. That first project became repeat work across further launches.
Havas - turning specialist information into useful content.
For healthcare presentations about the changing NHS, I prepared slide materials, organised session recordings and turned the talks into polished training videos. The work demanded care, accuracy and consistency, and led to further projects with the team.
Alongside that, I’ve worked with independent businesses on their branding and marketing, where priorities have to be clear and the resources have to go a long way.
What that could look like for you:
A clearer brand: positioning, visual identity, tone of voice and messaging that help people understand what makes you worth choosing.
A better website: structure, copy, design and search visibility, with a clear next step for the people who arrive.
Content worth using: photography, video, graphics, copy, audio and podcast production, shaped around where the work will live.
A more considered campaign: an idea, a plan and the creative assets to support a launch, promote an offer or reach a particular audience.
Consultancy & team guidance: independent marketing and brand advice, strategy reviews, creative direction and mentoring for the people already doing the work. Available as a standalone service.
You can bring me in for one part of that. The wider perspective comes with me.
03 - the game has changed.
A business can be posting regularly, running adverts and producing perfectly respectable graphics while still leaving people unsure what it offers or why they should choose it.
I think that’s where a lot of marketing gets stuck. The activity becomes the plan.
The way I approach it starts with two connected jobs.
Give people a reason to choose you:
Your brand helps people understand who you are, what you offer and what makes you different. That comes through in your language, visuals, reputation and the experience of dealing with you. Those things need to tell a consistent, believable story.
Help that choice happen:
Your marketing then needs to reach the right people and make it easier for them to take the next step: enquire, book, buy, visit or start a conversation.
The balance depends on the business…
Choosing a long-term tech provider involves different questions from buying a jacket you’ve just spotted online. The customer’s situation should shape the strategy.
And understanding that customer means paying attention to the world they actually live in: how they discover things, what they trust, what they ignore, and what feels natural on the platforms they use.
That’s where my creative background earns its keep. I spend a lot of time thinking about how things land with people, then connecting that to what a business needs to achieve.
It also shapes how I use technology. I use AI and other modern tools where they help me research, organise and produce more efficiently. I still take responsibility for the ideas, the accuracy and the quality of what leaves my desk.
For your business, that creates a practical option: access to someone who understands both the strategy and what it takes to deliver it, at the level you actually need.
I might make the work myself, or help the people you already employ make better decisions and stronger work. Sometimes a capable team needs an experienced outside perspective to help it move forward.
04 - making it happen
You don’t need to arrive with a polished brief or know which marketing service to ask for. Start with what you’re trying to achieve, what’s getting in the way, or the thing you need made. We can work it out from there…
First, I’ll get to know your world.
What do you sell? Who buys it? Why do they choose you? What are you proud of, and what isn’t coming across?
I’ll listen to your experience, understand who’s already involved and look at the business from a customer’s point of view. The aim is to find the strongest, clearest expression of what’s already there.
Then, we work out what deserves attention.
I’ll identify the useful opportunities, explain my recommendations in plain English and help you prioritise. We’ll talk honestly about budget, timing and capacity, and agree what I’m responsible for, what it costs and what I’ll need from you.
Part of that is working out where my involvement will be most useful. You might need someone to take a project off your hands. You might already have the people and skills, but need help deciding where to focus them.
Then, we put the thinking to work.
If I’m handling production, that could mean building your brand identity, improving your website, creating content or bringing a campaign to life, with agreed points for your input along the way.
If you’re bringing me in purely as a consultant, your team can keep ownership of delivery. I can help shape the plan, brief the work, develop ideas, review progress and give your employee or team someone experienced to talk decisions through with.
You’ll understand what we’re doing, and why.
I want you to understand what your marketing is there to achieve. What’s building recognition? What’s helping someone trust you? What’s intended to generate enquiries or support a sale? And how do those things connect?
I’ll explain the thinking behind my recommendations and the trade-offs we’re making. Your team should understand the purpose behind the brief, and you should feel able to question the work, judge its value and spot new opportunities.
That understanding is part of what you’re paying me for.
Then, we look at what happens next.
We’ll agree what progress should look like and review the evidence available. That might be relevant enquiries, bookings, sales, customer responses or how effectively your team can use the work. What we learn should help us make the next decision.
You’ll get an honest collaborator throughout. I’ll listen to your perspective, speak up when I think there’s a better use of your time or money, and of course change my mind when the evidence gives me a reason to.
I’d also like to teach you how to fish.
At the beginning, I might do a lot of the fishing for you. There’s work to get done, and you’ve brought me in because I know how to do it.
Over time though, I can help you or someone in your business learn how to fish too. That might mean working through a brief together, explaining creative decisions, building useful templates or helping an employee become more confident planning and reviewing the work.
The aim is for your business to become more capable as it grows. I want you to understand what you’re investing in and have a meaningful choice about how much outside help you need.
We can keep working together wherever it makes sense. I might continue handling specialist projects or come back regularly to review the strategy and support your team. If you eventually need less of my time because things are working well internally, I’d count that as a good result.
Unlike most agencies, i’m not hoping for you to become reliant on our relationship.
05 - tell me what you’re working on.
Got a business that deserves better?
A project you haven’t had the time or skills to get off the ground?
Or a feeling that your marketing could be doing more, without being quite sure where to start?
Reach out to me…
I work on individual projects, offer marketing and brand consultancy, as well as support existing teams.
You don’t need to know the solution before getting in touch. Send me message, I’ll come back with any questions, and we can work out whether there’s a useful fit.
